Category Archives: Uncategorized

#17: Tpoic: “Green” Car Ads

When global warming become a hot topic, people pay attention to protect environment. They want every thing is green and less harm for the environment. Therefore, “save power stuff” in people’s lives, such as frige, dish washing machine and washing machine. Also, save gas car start in people’s live. Ads people also aim at consumers like “green,” so they make green ads to tell consumers that our products are green and less harm for environment. Everyone know Toyota Prius is a PetrolElectric Hybrid car and it is popular in American. Now, Nissan use a creatve way to tell people that we also have “green” car.

Ads people need to know what hot topics are in consumers mind and they catch them to make ads, so consumers will watch it and may buy the products. Also, ads people need to pay attention for the market to find consumers. Toyota Prius selling is not good in China because people do not have place to charge their cars and the price is high than other same class petrol car. Therefore, more people in China choose cheap petrol car rather than a expensive PetrolElectric Hybrid car. China is a developing country, so most of people do not very rich to buy expensive car. People want to save power, but economic condition¬† do not allow them to but “green car.”Therefore, Prius does not sell good in China. If this ads broadcast in China, people will feel interesting, but they may not buy the products. Ads do not has the function that persuade consumers to buy products, so it useless.

Topics are different in different countries and areas, ads people need to notice that and make a good and creative to consumers. Keep in mind, ads function is to persuade people buy products.

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Posted by on May 9, 2012 in Uncategorized


#16: My Favourite Beer- Bud Light

Bud Light is a great beer brand, and they also has a good ads. This ad is great because it tells a story about a dog “serve” people for Bud Light when people just say “here we go.” It also show target audiences who like party and hang out with friends. “Here we go” is a slogan and it short and direct to show the feeling of getting a Bud Light beer is easy and fast. Also, “here we go” means let’s start it, so it suggest people start to buy Bud Light beer.

My favourite Bud Light beer is Bud Light Limeand it drinks like soda not like beer. Summer is coming, why not get a beer and hang out with friends.

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Posted by on May 8, 2012 in Uncategorized


#15: Brand thinking of Li Ning

Brand History:

Li Ning is a Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who play in sports such as running, basketball, badminton, football, tennis
and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.

In 2005, Li Ning created a joint-venture with French sports apparel company, AIGLE, giving Li Ning the exclusive rights to be the distributor of AIGLE’s products in China for 50 years.

In 2006, Li Ning posted revenues of US$418 million, and total profits of about US$39 million. As of March 2007, there were 4,297 Li-Ning retail stores. The company directly owns some of the retail stores while others are franchised.

In January 2010, Li Ning opened its U.S. headquarters and flagship store in Portland, Oregon.

In January 2011, Li Ning entered into a partnership with Chicago-based Acquity Group to expand its U.S. distribution and brand awareness.

The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2007, Li Ning remains the chairman of the company’s board of directors.

Brand Thinking:

As I know About Li Ning, their prive as high as Nike, Addidas, and other sport bands. Less consumers buy Li Ning products becasuse they think foriegn brands’ products are good-looking and higher quality. If the price are similar, Chinese consumers will choice foriegn brands’ products rather than Chinese brands’ products. I think Li Ning should re-target consumers. Their consumers should be middle class people, so the price should not higher than other middle class sports brands.

Also, Li Ning should try to expand their market in America and Europe to reach more consumers,and the price should be fit with middle or lower class people because most people in America and Europe will choice Nike and other brands. They may know less about this Chinese brand, so Li Ning needs to build its reputation outside China. They can do some public welfarre,or host some sport events to make more people know about this brand.

I know Li Ning can “Make the change.” and “Anything is possible.” I think there are more potential opportunities for Li Ning.

Here is Li Ning’s Ads, sorry, they spaek Chinese in the ads

Cited: Li Ning picture, Li Ning history