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Category Archives: My thoughts

#25: Study is Never End

This term classes will end soon, but it just start for me. Now, I am thinking to take another major whether in Arts or Digital Arts, but both of these majors has some requirements for applying. They need some of my art work samples, such as photos, paintings. I feel these years, I just focus on study too much, and some of my hobby almost “died.” I think I should more care about my full abilities, such as, communication, drawing and making stuff. Study is important, but it can no be my whole life. My grades are not bad, but I need more skills to survival in advertising industry. I will focus more on media and arts aspects in study areas, and I will also “grow” my hobbies, such as hand making and painting. I learned painting for six year, but after I came to U.S., I seldom drawing. I feel now is a good chance to start painting and to feel colorful thing. It may make me to be come a more creative person, and I will find some inspirations from painting and arts things.

Study is never end, and I will never stop creating, critical  thinking and making my dreams come true.

Here is my website:http://cargocollective.com/peterye/

 
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Posted by on May 23, 2012 in My thoughts

 

#23: Commerical Around Me

I went to  Safeway do grocery shopping on Saturday night. They have a commercial activities called “Just for you.” It it like sign up “just for you” on the web and you can get some discount when you shopping. I feel the ads is not very attractive for consumers and there are less people sign up “just for you.” I think this commercial is failed. I think the commercial failed has some reasons: first, the commercial slogan is not attractive. “Just for you” is a really common and not creative slogan. When people read it, they do not feel something is special,so they do not curious about it. They will not ask salesman or other people in the store to let them explain about it. If Safeway could use a creative way to tell this activities, consumers may interested it. Second, broadcast is not enough. There are less TV commercials and poster to publicize this activity, so less people know about it. They just put a table a computer for signup, and some flies after each consumers check out. I do not know what the result of this activities, and whether Safeway get more profit from this activity. I just feel this commercial is not successful.

 
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Posted by on May 20, 2012 in My thoughts

 

#21:Advertisements Target Children

Ads are everywhere,and different ads have different “missions.” Some ads are for men, such as suits, tie and shaver. Some ads are for women, such as hairpins,jewels and bras. Now, there are ads for children, and it becomes a controversial topic. Some people think ads target kids as audience is not ethical because kis do not have abilitis to decide things good or bad. If they see some juck food ads, and the ads says is healthy. They may think that is right.

I think ads should have target audience, and the most impotant thing is to send the right message to audience. Some ads in order fo profit, they lie to audience, and this is not ethical.They should not tell lies to auidence. Ads should use their creativties and funny stories to attract audience, and they should tell the truth.

 
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Posted by on May 15, 2012 in My thoughts

 

#20: Skills for My Advertising Career

I have to say that everything is change, which include my career path. I just decide to take another major, and it will affect my career. I am thinking to take digital art or communication studies to my major, but it is really hard to decide it. Then, I search on the web to find a advertising person need what skills, and I have a result.

It shows all the skills that I need to be a advertising person. Communication skills is my weak point and the requirement is high, so I need work hard on that. English is not my first language, so listening, writing and speaking are challenges for me. I have already in U.S. for 3 years, my listening and speaking is ok, but sometime, I still have trouble with communication when people have accent or speak too fast. Writing is big challenges of me because there are so many words to remember, and I need to use them in right tense and form.

I think I will take communication studies as my another major because it may help my career. I know there will be more difficulties for me in the future, but I will never give up. I know I am a problem solver, and I will solve my “problems.”

At last, I want to tell myself, “Be ready for challenges. Do not fear, I will win at last! ”

Cited: Form website

Key Skill Area Requirement
People skills: High
Sales skills: High
Communication skills: Very High
Analytical skills: Low
Ability to synthesize: High
Creative ability: High
Initiative: Medium
Work hours: 40-70/week
 
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Posted by on May 14, 2012 in My thoughts

 

#14: Political Adverrisement

In politics, campaign advertising is the use of an advertising campaign through newspapers, radio commercials, television commercials, to influence the decisions made for and by groups. These ads are designed by political consultants and the political campaign staff. Political advertising is a form of campaigning used by political candidates to reach and influence voters. It can include several different mediums and span several months over the course of a political campaign.

They do not persuade people to buy profucts, but they want to persuade people to change their minds and vote for a  polotical group. The goal is different, but the functions of ads are similar.

Let see President Barack Obama’s First Ad of 2012

Does it change you mind and make you want to vote for President Barack Obama?

 
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Posted by on May 5, 2012 in My thoughts

 

#13 Thoughts about Nissan Ads

This is our Ad Team members, who placed 2 out of 8 at NSAC regionals in Boise last weekend.

First, I have to say they did a great job for Nissan ads, and it is really impress me.

However, it still has some space for improving. First, I think they can not only show the target people who are African American and Chinese American, they also can show the culture background of both kind of people. This is a better way to show the target people because Chinese American and Chinese apperance looks similar, they have different culture background. If just show people an Asian face, it is hard to tell them they are Chinese American, or Chinese, or Japanese, so using culture to identify their identity is a better choice. Second, the beginning part. I have seen several car ads are using cave, such as car passing cave and show a good appearence. They should jump out of the box, coming uo with some good ideas about the beginning part.

PS: I hope one day I can join in Ad Team…..

 
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Posted by on May 4, 2012 in My thoughts

 

#11: My Career Path

This week, we had great lectures that our sucessful “big brother”,Carson York and Jamie Slade, in J-School told us their experience. Those lectures make me to plan my career path.

Sometimes, I just feel I am a “loser” because neither Emerald Daily nor Ethos accept my application. AHA ofcourse will not need me, and the Ad Team they may not need me. I ask myself, why?

I think there are two reasons. First, I am an Asian, and adverstising is kind of “white man industry.” Also,the language problem cause communcation problems, and I am not good at English wirtingh. Second, my experience is almost blank. I just work for a Chinese magazine, and my work sample is wirting in Chinese. My other work samples are Gateway projects, so….

However, everyone start with a blank page, so I need to draw my page by myself. Make me strong and advance than others. At that time, my nationality and language problem cannot stop me anymore.

I need to be strong and I need to be strong!

I need to get every chance to prove myself. They refuse me once, after I improve myself, I will try it again. I have to learn how to grow up in failures. Every failure show my disadvantages, I need fix them and make them to be my advantages, soI can success.

My goal is find an local or global ads agnecy and stay in U.S., I need to prove that I can survival in “white man industry”and I can do it better!

Let’s do this!

Cited: Picture

 
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Posted by on May 3, 2012 in My thoughts